Core Values
What makes us different?
There is no secret sauce, "luck", and no one hit the lottery. Our success is based on staying true to our Core Values and putting one foot in front of the other. We take Ownership, Go the Extra Mile, Are Patriotic, Have Integrity, Build Community & Culture, Hold Standards, Are Accountable, Are Passionate, Are Disciplined, and We Believe.
These Core Values and the dedication to upholding them are what separate us from the rest. This is about More Than Ammo. We are here to make a difference. For Americans, By Americans.
Core Values:
- Take Ownership: Take ownership, not credit. Be accountable. Ownership embodies more than just completing tasks; it signifies a deep commitment to success and integrity. We empower each member of our team to take ownership of their responsibilities, projects, and decisions. This means taking initiative, accepting challenges, and seeing tasks through to completion with diligence and pride. By fostering a culture of ownership, we cultivate a sense of responsibility and dedication among our team members, driving us towards collective success and growth.
- Go the Extra Mile: We go above and beyond in everything we do, always. Going the extra mile is not just a slogan for us; it's a way of life. We understand that true success is achieved by surpassing expectations and delivering exceptional results. Whether it's exceeding customer needs, supporting our colleagues, or tackling challenges head-on, we embrace opportunities to push boundaries and elevate our performance.
- Be Patriotic: We believe in American freedom and building the American workforce. Patriotism runs deep within our company. We are passionate about the principles of freedom, democracy, and opportunities that define the American spirit. We recognize the importance of supporting and investing in the American workforce, honoring the hard work and ingenuity that drive our nation forward. We are committed to contributing to the growth and prosperity of our country by fostering innovation, creating jobs, and championing economic empowerment. Our dedication to patriotism extends beyond business; it's a commitment to upholding the values that make America great, both within our organization and in the communities we serve.
- Have Integrity: We are honest, open, ethical, and fair. We hold ourselves to the highest ethical standards, consistently striving to do what is right, even when it's not the easiest path. Our integrity is reflected in our actions, words, and decisions, earning the trust and respect of our customers, partners, and colleagues. By upholding our commitments and staying true to our values, we build lasting relationships built on trust and integrity, ensuring the success and sustainability of our business for years to come.
- Build Community and Culture: Prioritize work that advances the mission and positively impacts the community and culture. Build with the long-term in mind. Together we make the difference. We are committed to making a positive impact, not just for ourselves, but for the greater good. We build with foresight, understanding that the decisions we make today shape the world we inhabit tomorrow. Together, as a united team, we harness our collective strengths to drive meaningful change, making a difference that extends far beyond our organization.
- Hold Standards: We are unwavering in our commitment to maintaining the highest standards in everything we do. This means holding firm on principles of quality, ensuring that our products and services meet or exceed the expectations of our customers. It means prioritizing exceptional customer service, going above and beyond to meet the needs of those we serve. And above all, it means adhering to the highest ethical standards in every decision we make, every interaction we have, and every relationship we build. By holding the line on these key pillars—quality, customer service, and ethics—we not only uphold the integrity of our brand but also earn the trust and loyalty of those who depend on us.
- Be Accountable: Everyone is responsible for their individual actions. We are on the offense – always. We believe that every member of our team plays a crucial role in the achievement of our goals. This means taking ownership of our actions and decisions, acknowledging when we fall short, and actively seeking solutions to improve. We operate with a proactive mindset, always staying one step ahead and anticipating challenges before they arise. By holding ourselves accountable and maintaining a relentless focus on progress, we drive continuous improvement and ensure that we are always moving forward, stronger and more resilient than before. Together, we embrace accountability as a catalyst for growth and success, empowering each other to achieve our collective vision.
- Be Passionate: Great just isn’t good enough. We are continuously moving forward, innovating, and improving. Passion fuels our drive for excellence. We refuse to settle for mediocrity because we are deeply passionate about what we do. We approach each day with enthusiasm, eager to push boundaries, challenge the status quo, and exceed expectations. Complacency has no place in our organization; instead, we embrace a culture of constant evolution and innovation. We are committed to pushing the limits of what's possible, seeking out new opportunities for growth and improvement in every aspect of our work. With passion as our guiding force, we are unstoppable in our pursuit of greatness, always striving to raise the bar higher and achieve the extraordinary.
- Be Disciplined: We're driven to stay on track and get things done efficiently. We're all about moving the company forward, paying attention to every detail along the way, from big goals to tiny tasks. We hold ourselves accountable to high standards, always aiming to go above and beyond. You can count on us to keep exceeding expectations and delivering great results
- We Believe: We're all about seeing the bigger picture and moving forward as a team. We're totally committed to what Super Vel represents, including these core values. They're not just words we say – they're ingrained in who we are, through and through. We're fully invested in this vision, knowing exactly what steps we need to take to turn it into reality. This isn't just a job to us; it's a part of our identity.